“Friday Night at the Fights” Card, Junior Hockey Championships Go Hand-in-Hand

Posted on | May 19, 2011 | No Comments

Hockey-Themed Ad Campaign for June 24th Boxing Card to be Prominent at Hershey Centre During Tournament

TORONTO, ON – (Thursday, May 19, 2011) With the Hershey Centre in Mississauga celebrating 10 years of boxing action, and hosting the crowning event of the Canadian junior hockey season, fight promoters United Boxing Promotions and Hennessy Sports Canada are relishing the idea of further marketing their sensational “Friday Night at the Fights” card, set for June 24th, to an expanded audience.

With tens of thousands of sports fans expected to crank the turnstiles between May 19th- 29th for Canadian junior hockey’s marquee event, the two boxing entities have teamed up to produce a series of hockey-themed commercial spots and fight posters to promote their star-studded event, headlined by NABA Lightweight champion Logan Cotton McGuinness, and world-ranked welterweight contender Victor Lupo in separate bouts.

“With the Hershey Centre’s brand new HD screens, this is a great vehicle to let all the hockey fans know that the Hershey Centre is hosting not only the best junior players in the world, but on the 24th of June, they could see a truly world class boxing event in the very same building,” said Tyler Buxton, of United Boxing Promotions.

“This is the 10th year of boxing at the Hershey Centre, and there’s no better way to promote our biggest card yet than by reaching out to all the fans at the premiere junior hockey event in the country.”

“Plus,” Buxton added, “If you’re at the tournament, look closely in the stands, and you’re bound to see some of our fighters. Most of them are big junior hockey fans, and will be out at the pulling for the Mississauga St. Mike’s Majors to bring the title home.”

Tickets to “Friday Night at the Fights” start at $30.00 and can be purchased at the Hershey Centre box office, or through Ticket Master by dialing 416-872-5000, or by going on line to ticketmaster.ca