BAMMA Aiming To Broadcast Into More Than Half A Billion Homes Within A Year

Posted on | July 7, 2011 | No Comments

Europe’s Leading Mixed Martial Arts Promotion BAMMA Appoints Content Media Corporation

to Handle International TV and Digital Distribution

London, UK – July 7th 2011 – The British Association of Mixed Martial Arts (BAMMA), currently the largest and most prominent mixed martial arts organization in Europe, today announced a new distribution deal with Content Media Corporation. Starting with immediate effect, Content Media will exclusively distribute BAMMA’s live broadcasts and existing archive footage across all platforms outside of the UK including TV and digital.

BAMMA has seen a meteoric rise in popularity over the past 18 months. The organization has held events at prestigious venues such as Manchester’s MEN Arena, Wembley Arena and The National Indoor Arena in Birmingham with TV viewing figures going as high as 835,000 for BAMMA 4, making it the most watched Mixed Martial Arts show in UK history.

According to Liam Fisher, Head of Business Development for BAMMA, “We are delighted to be working with such a strategic and successful company as Content Media. With their experience, knowledge and contacts, I have no doubt that we will be broadcasting into over half a billion homes within a year.”

Greg Phillips, President of Content Television added, “BAMMA content is a fantastic showcase of one of the world’s fastest growing sports and has great potential in the international marketplace. These hugely entertaining events have already proven their appeal with UK audiences giving us a solid starting point from which to build BAMMA into a major worldwide brand.”

BAMMA events are already highly anticipated by MMA fans worldwide and broadcast live on the NBC Universal owned channel Syfy in the UK. This new deal between Content Media and BAMMA will see the programming portfolio launched in the international broadcast and digital marketplace. Several high-octane MMA fight events are lined up between now and the end of 2012.

About BAMMA:

BAMMA (The British Association of Mixed Martial Arts) is Europe’s biggest and most premier MMA organization, launched in June 2009 with the aim of delivering Mixed Martial Arts events that fully capture the entertainment and sporting prowess on display in the world’s fastest growing sport. To achieve this aim, BAMMA brought together a team of highly skilled individuals with a wealth of combined experience across television production event organization, brand marketing and Mixed Martial Arts and set out to push the boundaries of MMA. BAMMA’s combination of arena sized venues, stunning fight cards and exceptional production values has led to BAMMA’s unrivalled position as Europe’s leading MMA promotion. With a highly experienced team and a presenting crew that includes Michael Schiavello, each BAMMA event always delivers a highly anticipated and unique experience.

About Content Media Corporation:

Content Media Corporation plc (“Content”, formerly ContentFilm plc), is a publicly traded, global entertainment media company based in London with offices in Los Angeles, New York and Toronto, which owns and distributes a significant library of film, television and digital assets. Content Film (formerly ContentFilm International), the film sales division, holds the rights to 200 titles and helps producers secure financing, marketing and distribution. The division also acquires top-tier documentaries. Content Television (formerly Fireworks International) is the television sales division, which holds the library rights to 3,200 hours of TV programming incorporating major drama series, non-fiction entertainment, special event programming, kids’ series, TV movies and mini-series. Content Digital licenses over 300 hours of bespoke digital properties, in addition to the existing library, to digital media platforms worldwide, including on-demand, broadband and mobile.