INTERNATIONAL FIGHT LEAGUE & THROWDOWN ENERGY DRINK PUT “THE HEX” ON MIXED MARTIAL ARTS WITH NEW SIX-SIDED RING

Posted on | May 8, 2008 | 1 Comment

Unique Fight Surface Developed by IFL, Throwdown Industries Will Debut August 15 in New Jersey

NEW YORK, May 8, 2008 – The International Fight League (IFLI: OTC.BB) today announced it is in the process of developing a hexagon-shaped mixed martial arts ring, to be used in future IFL competitions. The new ring, created in conjunction with Throwdown Industries, the makers of Throwdown Energy Drink, will debut on Friday, August 15, at the Izod Center in East Rutherford, N.J. The fight card for that event will be announced in June.

Dubbed “The Hex,” the six-sided surface will measure 24 feet across (27’ 8 ½” end-to-end) and will be enclosed by five ropes. The use of The Hex maintains the viewing advantage for fans in attendance as well as the television audience that the ring provides, while also allowing for the strategic benefits of a hexagonal surface.

“From a production and live event standpoint, the ring has proven to be the most fan and media friendly environment, as well as providing the safest possible environment for our athletes,” said Jay Larkin, IFL CEO. “The Hex allows for the larger surface that is utilized in other MMA organizations while still retaining the advantages we have enjoyed with the ring.”

A prototype of The Hex is currently being constructed and will be housed in Las Vegas. Throwdown, the leader in MMA Gyms and Training centers, has built training centers and personal gyms for the top MMA athletes in the world. Athletes and coaches will have the opportunity to work out in it prior to the August 15 New Jersey event.

“‘The Hex’ is quite different from the other world-class MMA facilities we have built,” said Throwdown President Mike McIntyre. “We are excited to be putting our expertise to work in developing what we feel will be an optimal surface for the sport as it continues to grow.”

Tickets for the East Rutherford, N.J. event will be available at the IZOD Center Box Office (located at the Meadowlands), www.ticketmaster.com or by calling (201) 507-8900.

About Throwdown

Throwdown Industries, Inc. specializes in premium impact and action sports goods and services. Their current product portfolio includes a full line of MMA fight gear: cages, rings, racks, bags, gloves accessories, performance apparel, media and Training Centers under the THROWDOWN brand name.

Throwdown Energy Drinks: Classic and Rampage Punch – both available in regular and sugar-free formats — are scientifically designed for those who want to “Throwdown” by providing double the energy than the average drink in this category.

About the IFL

International Fight League™ (IFL) has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv.

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“I have not yet begun to fight!”
-John Paul Jones

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