BERNARD HOPKINS TO APPEAR IN INTERNATIONAL NEW PRADA “LINEA ROSSA” EYEWEAR CAMPAIGN

Posted on | August 4, 2011 | No Comments

Philadelphia, PA (August 4) – Two-Division and current light heavyweight world champion Bernard “The Executioner” Hopkins can add another title to his resume…eyewear model. The future Hall of Famer who at 46-years-old is the oldest champion in boxing history, is appearing in a new Prada eyewear ad campaign that can be found in the Italian and international press beginning this month.

Hopkins was photographed by Brigitte Lacombe, one of the best world-class portrait photographers, as he showcased the new Prada “Linea Rossa” eyewear collection, named after the “sweet science”: Prada Upper Cut, Prada Jab, Prada Barnburner.

“I am thrilled to be a part of this campaign,” said Hopkins. “Prada is known throughout the world as a top luxury brand and as a world champion, it is great to represent the sport in ads that will be seen around the globe. People are already familiar with the way I work my upper cut and jab in the ring, now they can see me wearing them in my Prada ads.”

Hopkins is joined by fellow pugilists super lightweight world champion Amir Khan of the UK and 2008 Olympic super heavyweight champion Roberto Cammarelle of Italy, who appear in separate ad layouts.

Prada stated that all three boxers were chosen, “Not just thanks to their prestigious track record, but also because of their strong personalities and their sporting talent and determination.”

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