TAKEDOWN WRESTLING RADIO IN THE NEW YORK TIMES
Posted on | August 20, 2007 | 1 Comment
TAKEDOWN WRESTLING RADIO FEATURED IN SUNDAY NEW YORK TIMES ARTICLE REGARDING DEFENSE SOAP
Des Moines, IA- August 20, 2007 – The Sunday, August 19th “Your Money” section of the New York Times reported on “A Soap That Goes to the Mat”, regarding TakeDown Radio’s (TDR) newest sponsor, Defense Soap. The line of anti-fungal personal hygiene products is made with all natural ingredients and is currently expanding distribution on a number of levels.
Created in 2005, Defense Soap products were originally distributed only to the amateur wrestling community, and on a regional basis. The brand is currently experiencing explosive growth as it expands to other sports and to new markets. Defense Soap entered into a one year initial sponsorship agreement with TakeDown Radio on August 1. “TakeDown Radio’s growth and evolution has been much like Defense Soap.” commented Guy Sako, the products creator. “Ten years ago they were a regional, wrestling program. Today, they’re providing significant coverage on MMA (mixed martial arts) and other combat sports. They grew from a regional program to one that’s now heard around the world due to the internet.” Sako added.
In addition to broadcasting paid commercials and on-air product endorsements, TDR assists Defense Soap’s promotional efforts. TDR placed the product with several key sports figures and includes Defense Soap as part of the numerous live remote broadcasts they provide from major sporting events each year. TDR was instrumental placing Defense Soap in relationships with top athletes, coaches, and teams and is developing a new campaign incorporating testimonials and personal endorsements.
“The first time we put the product directly into the hands of professional competitors, we knew we had found something very special. To have the New York Times provide reporting only one month later speaks volumes” stated Scott Casber, TDR’s founder and primary on-air talent. “Word of mouth is a great tool and has taken Defense Soap a long way in a short period of time. Now, they’re clearly operating at a new, higher level.” Casber concluded.
The complete New York Times article can be read on-line: http://www.nytimes.com/2007/08/19/business/yourmoney/19goods.html?_r=1&ref=yourmoney&oref=slogin
Information regarding Defense soap can be found at: http://www.defensesoap.com
Information regarding TakeDown Radio can be found at: http://www.takedownradio.com