MCC, ENDURANCE SPORTSWEAR, AND KUBED FIGHT GEAR TEAM UP
Posted on | August 22, 2007 | No Comments
ENDURANCE SPORTSWEAR AND KUBED FIGHT GEAR FORM EXCLUSIVE APPAREL AGREEMENT WITH MIDWEST SPORTS ENTERTAINMENT GROUP, L.L.C. AND MIDWEST CAGE CHAMPIONSHIP
Des Moines, IA-August 22, 2007- Midwest Sport Entertainment Group L.L.C. (MSEG), the new parent company of Midwest Cage Championship (MCC), announced an exclusive sponsorship agreement today with up and coming apparel company, Endurance Sportswear and Kubed Fight Gear. Under the agreement, Endurance and Kubed become the sole promoter and merchandiser of apparel at live MMA (mixed martial arts) events produced at the 95KGGO/Bucanners Arena and other venues.
Founded in 2005, Endurance and Kubed have participated in more than 100 live events and with over 20 fight organizations, including King of the Cage, and Atlantic City based Cage Fury. Kubed and MSEG initially came together during Title Fight Championships (TFC) Bad Moon Rising event at the Wells Fargo Arena. Soon after, TFC and MCC merged to form MSEG.
Kubed, an acronym for “knuckle up, break em’ down” was created by company founder Kelvin Thompson to communicate the essence of MMA. All shirts and hats sold by the company were designed by Thompson and his four member team. “I’ve loved the sport from the first time I saw Royce Gracie in 1992. Since then, I’ve done everything possible to support the MMA community and contribute to building a lifestyle that represents the commitment, dedication, endurance, and excitement that surrounds MMA and extreme sports in general.” stated Thompson.
Kubed and Endurance have always contributed 10% of proceeds to charitable organizations, including homeless shelters. Current plans are underway to create a line of Kubed camouflage apparel where 100% of proceeds will go to the US Armed Forces serving in the Middle East.
“The new (MSEG) fight organization opened a lot of doors for us.” commented John Halverson, MSEG partner and pro fighter. “There were multiple apparel deals under consideration. We felt Endurance and Kubed clearly went beyond the sale, providing tangible and intangible benefits that other companies did not.” added Halverson.
Fight fans next chance to purchase Endurance and Kubed apparel at an MCC event is September 29 during Vengeance X at the 95KGGO/Buccaneers Arena.
For details and to purchase Endurance Sportswear and Kubed Fight Gear visit:
http://www.kubedfightgear.com