FLOYD ‘MONEY’ MAYWEATHER RETURNS TO THE BIG SCREEN FOR LONG AWAITED MEGA-FIGHT WITH WBA CHAMP SUGAR SHANE MOSLEY IN MOVIE THEATER BOXING EVENT ON MAY 1

Posted on | April 13, 2010 | No Comments

NCM Fathom, Mayweather Promotions and Golden Boy Promotions

Bring Second Boxing Bout in 2010 Series to More than 415 Select
Movie Theaters Nationwide in High Definition

Centennial, Colo. – April 13, 2010 – Six-time World Champion Floyd “Money” Mayweather faces five-time World Champion and current WBA Welterweight World Champion Sugar Shane Mosley in this highly anticipated fight from the MGM Grand in Las Vegas on Saturday, May 1. Presented by NCM Fathom, in association with Mayweather Promotions and Golden Boy Promotions, Mayweather vs. Mosley Fight LIVE – Who R U Picking?will be broadcast to more than 415 movie theaters nationwide in high definition at 9:00 p.m. Eastern / 6:00 p.m. Pacific.

Tickets for Mayweather vs. Mosley Fight LIVE – Who R U Picking? are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the Fathom website (theaters and participants are subject to change).

Mayweather vs. Mosley Fight LIVE – Who R U Picking?will be a display of talent and skill with Mayweather and Mosley meeting in a 12-round battle that is already being compared to other great and historic welterweight match-ups like Sugar Ray Leonard versus Tommy Hearns and Oscar de la Hoya against Felix Trinidad.

“I think this is a fantastic way to see the fight and I am glad to give fans the chance to do it again on May 1 with my fight against Sugar Shane Mosley,” said Mayweather. “Going to the movies is one of my favorite things to do and I actually have a movie theater in my house, too. I can only imagine how great it would be to watch one of my fights on the big screen in high definition. Too bad I will be fighting that night; otherwise I would be there to watch it, too.”

Mayweather vs. Mosley Fight LIVE – Who R U Picking?is the third boxing match broadcast to select movie theaters across the country through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network. Fathom and Golden Boy Promotions first teamed up for the highly successful cinema presentation of the Floyd “Money” Mayweather vs. Juan Manuel “Dinamita” Marquez fight on the big screen in September 2009 – the first fight to be shown in movie theaters in over 20 years. Last month, the two companies announced an agreement to continue presenting live world championship boxing on the big screen in high definition throughout 2010 beginning with “The Rivals: Hopkins vs. Jones II” featuring Bernard “The Executioner” Hopkins vs. Roy “The Terminator” Jones, Jr. which took place on April 3.

“Watching the fight on the big screen in movie theaters across the country is a fantastic way to experience a mega-fight like Mayweather vs. Mosley Who R U Picking?” said Richard Schaefer, CEO Golden Boy Promotions. “The partnership we have with NCM Fathom is a part of Golden Boy Promotions’ continued efforts to provide sports fans with an unparalleled level of entertainment.”

Mayweather vs. Mosley Fight LIVE – Who R U Picking?will be shown in 416 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as the Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM’s exclusive Digital Broadcast Network.

“Mayweather Promotions is extremely grateful to have another opportunity to bring a big boxing event like Mayweather vs. Mosley to the big screen and theaters throughout the country,” said Leonard Ellerbe, CEO Mayweather Promotions. “Everyone in the theaters that night can expect to see a great night of boxing between two of the best in the sport today.”

Mayweather (40-0, 25 KOs) is thought of by many as the best boxer of this era. Born into a boxing family in Grand Rapids, Mich., Mayweather started boxing at the age of seven. He would go on to compile an 84-6 amateur record while earning three Michigan Golden Gloves titles, three National Golden Gloves titles, PAL and National Championships, and an Olympic Bronze medal in the 1996 Games. Turning pro in the super featherweight division in1996, an undefeated Mayweather faced Genaro Hernandez in 1998, earning the WBC world championship. Mayweather successfully defended his super featherweight title eight times from 1998 to 2001, then won the WBC lightweight championship from Jose Luis Castillo in April 2002. He began facing opponents in the junior welterweight division in 2004 and took the WBC 140-pound championship from Arturo Gatti 2005. Mayweather added the WBC welterweight crown to his resume in a win over Carlos Baldomir in 2006. Following a brief semi-retirement in 2008, he returned to the sport in a dominant 2009 win against the number one Mexican fighter in the world, Juan Manuel Marquez. The bout was purchased in over one million homes-only the fifth non-heavyweight fight to do so – and was broadcast to more than 240 movie theaters nationwide.

Mosley (46-5, 39 KOs) is a welterweight mega-star and five-time World Champion, currently holding the WBA Welterweight World Championship. Mosley has fought his way to world championships at lightweight, welterweight and junior middleweight; earning himself a reputation as one of the best pound-for-pound fighter in boxing and becoming a household name. Prior to turning professional, Mosley was a three-time National Amateur champion and an alternative 1992 Olympic team member; compiling an amateur record of over 250 wins. In 1998, Mosley was named “Fighter of the Year” by the Boxing Writers Association of America after defending his IBF lightweight championship title five times, winning all by knockout. He spent much of the early 2000s dominating the welterweight division, as well as taking on opponents in the junior middleweight class; earning both the WBC and WBA junior middleweight titles. In 2008 he scored a stirring last second knockout of former two-division world champion Ricardo Mayorga, to set up his 2009 fight against WBA welterweight champion Antonio Margarito, in which earned Mosley his sixth world title, the WBA World Welterweight Championship in a dominating knockout win.

“Boxing on the big screen is like sitting ringside for all the excitement. The fight fan experience is second to none,” said Dan Diamond, vice president of Fathom. “With two champions like Mayweather and Mosley squaring off, this bout will be an electrifying welterweight mega-fight from Las Vegas. If you can’t be ringside, you can be a part of the action live with our HD theater experience, offering the biggest and most exciting way to catch a fight.”

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50) and includes approximately 16,800 screens (15,400 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing approximately 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 40.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Golden Boy Promotions, Inc.

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, Versus and ESPN.