SERGIO “THE LATIN SNAKE” MORA & “VICIOUS” VICTOR ORTIZ

Posted on | September 1, 2010 | No Comments

Commercial Airs This Friday Through Fight Night

On Spanish-Language Television Networks Across the Country

LOS ANGELES, August 31- It was lights, camera, action for Sergio “The Latin Snake” Mora and “Vicious” Victor Ortiz in Los Angeles recently, when both fighters shot a national AT&T commercial to promote the company’s Viva Mexico Plan and the fighters’ September 18 bouts which are part of “200: CELEBRATE AND DOMINATE” from STAPLES Center in Los Angeles, California. The event will be produced and distributed live on HBO Pay-Per-View® beginning at 9 p.m. ET/6 p.m. PT.

The commercial will air starting this Friday, September 3 and will run through fight night on Spanish-language television networks such as Univision, Telemundo, Telefutura, Azteca America and Mega TV, as well as on a number of independent stations in key markets across the country.

With the focus on family and the rich heritage of the Mexican Independence Day Bicentennial, the commercial will utilize the fighters to convey its theme – staying in touch with relatives and friends in Mexico. Former Junior Middleweight World Champion Mora, who will face Five-Time and Three-Division World Champion Sugar Shane Mosley, and top rated junior welterweight Ortiz, who faces former World Champion Vivian Harris, have family and friends in Mexico and were more than happy to be a part of the commercial and it’s message.

“This commercial hits home because when my mother first moved to this country, she did not have a way to stay in touch with her family who stayed behind in Mexico,” said Mora. “I am proud of my heritage, my family’s history and connection to Mexico. I am looking forward to representing the Mexican people on September 18.”

“I am honored to have been selected by AT&T to appear in this national commercial,” said Ortiz. “I understand the importance of being a Mexican-American, maintaining ties with my Mexican roots and fighting on the Bicentennial of Mexican Independence. I’ll be ready to make Mexican fans proud when I step into the ring.”

“We’re thrilled to be able to work with these two talented Latino boxers and Golden Boy Promotions as we celebrate Mexico’s ‘Bicentenario;’ a historical observance of great significance to many of our Hispanic customers,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T. “We look forward to another exciting night of boxing.”

The AT&T Viva Mexico Plan includes Mexico, as well as the United States, allowing subscribers to call to and from Mexico for less. Please visit www.att.com/vivamexico for more information.
# # #

“200: CELEBRATE AND DOMINATE” Mosley vs. Mora is promoted by Golden Boy Promotions and sponsored by Cerveza Tecate, AT&T and DeWalt Tools. The special night of boxing set for Saturday, September 18 at STAPLES Center is an official event of the Mexican Bicentennial celebration in Los Angeles, Calif. The night will also feature Mexican phenom Saul “Canelo” Alvarez facing former World Champion Carlos “Tata” Baldomir and top rated junior welterweight “Vicious” Victor Ortiz taking on former World Champion “Vicious” Vivian Harris.

Tickets for Mosley vs. Mora, priced at $200, $125, $75 and $20, are on sale now and available for purchase online at ticketmaster.com, via Ticketmaster charge-by-phone lines at (800)745-3000. Tickets are also available at STAPLES Center box office.

The “200: CELEBRATE AND DOMINATE” pay-per-view telecast, which begins at 9 p.m. ET/6 p.m. PT, has a suggested retail price of $44.95, will be produced and distributed live by HBO Pay-Per-View® and will be available to more than 71 million pay-per-view homes. The telecast will be available in HD-TV for those viewers who can receive HD. HBO Pay-Per-View®, a division of Home Box Office, Inc., is the leading supplier of event programming to the pay-per-view industry. For fight week updates, log on to www.hbo.com.

NCM Fathom will broadcast “200: CELEBRATE AND DOMINATE” Mosley vs. Mora in high definition LIVE to more than 300 movie theaters nationwide at 9 p.m. ET/ 6 p.m. PT. Tickets to see the fight on the big screen are available at participating theater box offices and online at www.FathomEvents.com.

For more information go to www.goldenboypromotions.com, www.whorupicking.com, www.aegworldwide.com, or follow us on Twitter at www.twitter.com/GoldenBoyBoxing, www.twitter.com/STAPLESCenterLA, or visit us on Facebook at www.facebook.com/GoldenBoyBoxing.